Ada Lovelace Day

About The Authors

Suw Charman-Anderson

Suw Charman-Anderson

Suw Charman-Anderson is a social software consultant and writer who specialises in the use of blogs and wikis behind the firewall. With a background in journalism, publishing and web design, Suw is now one of the UK’s best known bloggers, frequently speaking at conferences and seminars.

Her personal blog is Chocolate and Vodka, and yes, she’s married to Kevin.

Email Suw

Kevin Anderson

Kevin Anderson

Kevin Anderson is a freelance journalist and digital strategist with more than a decade of experience with the BBC and the Guardian. He has been a digital journalist since 1996 with experience in radio, television, print and the web. As a journalist, he uses blogs, social networks, Web 2.0 tools and mobile technology to break news, to engage with audiences and tell the story behind the headlines in multiple media and on multiple platforms.

From 2009-2010, he was the digital research editor at The Guardian where he focused on evaluating and adapting digital innovations to support The Guardian’s world-class journalism. He joined The Guardian in September 2006 as their first blogs editor after 8 years with the BBC working across the web, television and radio. He joined the BBC in 1998 to become their first online journalist outside of the UK, working as the Washington correspondent for BBCNews.com.

And, yes, he’s married to Suw.

E-mail Kevin.

Member of the Media 2.0 Workgroup
Dark Blogs Case Study

Case Study 01 - A European Pharmaceutical Group

Find out how a large pharma company uses dark blogs (behind the firewall) to gather and disseminate competitive intelligence material.


free page hit counter



hit counter script


All content © Kevin Anderson and/or Suw Charman

Interview series:
at the FASTforward blog. Amongst them: John Hagel, David Weinberger, JP Rangaswami, Don Tapscott, and many more!

Corante Blog

Tuesday, March 15th, 2005

Dark Blogs: The Use of Blogs in Business

Posted by Suw Charman-Anderson

When people think about ‘business blogs’, they usually think about blogs used as marketing tools by businesses who want to open a dialogue with the public. Thus discussions about business blogging tend to revolve around issues like authenticity, transparency, honesty and voice.

There is, however, a ‘dark matter’ of blogs which we know exists but which we cannot observe directly. These ‘dark blogs’ are those used internally by companies for purposes such as team management, event logging, cross-shift communications or knowledge sharing. Because dark blogs are behind the firewall we can’t see them, can’t evaluate their usefulness or find out what hurdles had to be jumped in their implementation.

Yet, because blogs are easy to use, flexible and cost-effective, they are an obvious choice for business use. Coupled with RSS feeds, aggregators, and other social software, it is possible to create a powerful knowledge sharing system which can be used with minimal training and IT outlay.

For the last few months I have been talking to a number of blog software vendors and blog technology companies, along with businesses that are using blogs behind the firewall, and have gained their support for a new research project - Dark Blogs.

In Dark Blogs I shall be interviewing businesses from a variety of industry sectors to find out how they use blogs, RSS feeds, aggregators and other social software; what challenges they faced and how they surmounted them; and the impact that blogging has had on their business.

The case studies, some of which will include a podcast/webcast, will be published here on Strange Attractor under a Creative Commons Attribution-NonCommercial-ShareAlike license. The first one is already underway, so keep your eyes open for it!

If you are interested in being a sponsor or a case study, please email me and I will send you a prospectus.

Email a copy of 'Dark Blogs: The Use of Blogs in Business' to a friend

EMAIL THIS ENTRY TO A FRIEND



Separate multiple entries with a comma. Maximum 5 entries.



Separate multiple entries with a comma. Maximum 5 entries.





E-Mail Image Verification

Loading ... Loading ...

3 Responses to “Dark Blogs: The Use of Blogs in Business”

  1. Derek K. Miller Says:

    Lauren Wood just published an article on a similar topic (or which at least includes the similar topic) at the Gilbane Report, and blogged about it as well. She talked to me as part of her research, since Navarik, the company I work for, uses blogs both “dark” and “light,” and has been encouraging our customers to do the same, including in some unusual ways:

    http://www.navarik.com/home/windward/2005/02/#002646

    http://www.laurenwood.org/anyway/archives/2005/03/02/corporate-blogswikis-article/

    http://www.gilbane.com/gilbane_report.pl/104/Blogs__Wikis_Technologies_for_Enterprise_Applications.html

  2. Suw Says:

    Derek, yes, I saw the Gilbane report and have been meaning to blog about it. It’s a good, positive report, but not thorough enough in my opinion. Dark Blogs will be going into a lot more detail than Lauren Wood has, and really trying to get into the nitty gritty of blog use behind the firewall.

  3. Jigsaw - a master thesis weblog Says:

    A call out for internal blogs

    Internal blogs, or “dark blogs”, are blogs used “behind the firewall”, as an internal tool. As a part of my master thesis I want to research how these internal blogs have been adoptet, how they are used, by whom and what experie…