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About The Authors

Suw Charman-Anderson

Suw Charman-Anderson

Suw Charman-Anderson is a social software consultant and writer who specialises in the use of blogs and wikis behind the firewall. With a background in journalism, publishing and web design, Suw is now one of the UK’s best known bloggers, frequently speaking at conferences and seminars.

Her personal blog is Chocolate and Vodka, and yes, she’s married to Kevin.

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Kevin Anderson

Kevin Anderson

Kevin Anderson is a freelance journalist and digital strategist with more than a decade of experience with the BBC and the Guardian. He has been a digital journalist since 1996 with experience in radio, television, print and the web. As a journalist, he uses blogs, social networks, Web 2.0 tools and mobile technology to break news, to engage with audiences and tell the story behind the headlines in multiple media and on multiple platforms.

From 2009-2010, he was the digital research editor at The Guardian where he focused on evaluating and adapting digital innovations to support The Guardian’s world-class journalism. He joined The Guardian in September 2006 as their first blogs editor after 8 years with the BBC working across the web, television and radio. He joined the BBC in 1998 to become their first online journalist outside of the UK, working as the Washington correspondent for

And, yes, he’s married to Suw.

E-mail Kevin.

Member of the Media 2.0 Workgroup
Dark Blogs Case Study

Case Study 01 - A European Pharmaceutical Group

Find out how a large pharma company uses dark blogs (behind the firewall) to gather and disseminate competitive intelligence material.

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Interview series:
at the FASTforward blog. Amongst them: John Hagel, David Weinberger, JP Rangaswami, Don Tapscott, and many more!

Corante Blog

Tuesday, March 29th, 2005

And they call this ‘knowledge’?

Posted by Suw Charman-Anderson

Some choice snippets from Wharton article Blogs, Everyone? Weblogs Are Here to Stay, but Where Are They Headed? which will allow you to decide if you really want to spend precious minutes of your life reading it, minutes that I have already sacrificed on your behalf:

online diaries

amateur content

It’s not clear how it will turn out

create buzz through blogs

written, not by trained journalists, but by regular citizens

to drive people to our sites

lots of drivel, some useful items and plenty of opinions

blogs are mostly associated with politics

readers will just flock to sites they agree with

a technology may be created to rate credible bloggers

blogger pecking order based on readers’ opinion

Are bloggers journalists?

usurped by a bunch of amateurs

chasing tips, rumors

Can blogging pay the bills?

charge for their output

blogging overexposure is on the horizon

You are going to see blogging move to video and instant messaging

OK, not all of it is utterly clueless, but it could easily have been a lot more informed. Easily. An awful lot more informed. Just doing some basic reading would have helped.

*mutters: I will resist the urge to fisk. I will resist the urge to fisk…*

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3 Responses to “And they call this ‘knowledge’?”

  1. alex Says:

    thanks for the feedback on the article, although i appreciate you stating it was not all utterly clueless :)

  2. Suw Says:

    No, it wasn’t all clueless. I appreciate that it’s very difficult to give a good, accurate overview on what blogging is and how it might afffect people and business, but I think your article could have done with a bit more reading and research. It’s unfortunate that you managed to drag up so many old chestnuts, really, as they sort of obscured what good points you did make.

  3. Harold Jarche Says:

    I thought that it was one of the better “mainstream” pieces on blogging - without the doom & gloom that you often get.