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About The Authors

Suw Charman-Anderson

Suw Charman-Anderson

Suw Charman-Anderson is a social software consultant and writer who specialises in the use of blogs and wikis behind the firewall. With a background in journalism, publishing and web design, Suw is now one of the UK’s best known bloggers, frequently speaking at conferences and seminars.

Her personal blog is Chocolate and Vodka, and yes, she’s married to Kevin.

Email Suw

Kevin Anderson

Kevin Anderson

Kevin Anderson is a freelance journalist and digital strategist with more than a decade of experience with the BBC and the Guardian. He has been a digital journalist since 1996 with experience in radio, television, print and the web. As a journalist, he uses blogs, social networks, Web 2.0 tools and mobile technology to break news, to engage with audiences and tell the story behind the headlines in multiple media and on multiple platforms.

From 2009-2010, he was the digital research editor at The Guardian where he focused on evaluating and adapting digital innovations to support The Guardian’s world-class journalism. He joined The Guardian in September 2006 as their first blogs editor after 8 years with the BBC working across the web, television and radio. He joined the BBC in 1998 to become their first online journalist outside of the UK, working as the Washington correspondent for BBCNews.com.

And, yes, he’s married to Suw.

E-mail Kevin.

Member of the Media 2.0 Workgroup
Dark Blogs Case Study

Case Study 01 - A European Pharmaceutical Group

Find out how a large pharma company uses dark blogs (behind the firewall) to gather and disseminate competitive intelligence material.


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All content © Kevin Anderson and/or Suw Charman

Interview series:
at the FASTforward blog. Amongst them: John Hagel, David Weinberger, JP Rangaswami, Don Tapscott, and many more!

Corante Blog

Wednesday, May 17th, 2006

Xtech 2006: Jeffrey McManus - Building a Participation Platform at Yahoo!

Posted by Suw Charman-Anderson

Yahoo! wants to open up to third-party developers.

Building a developer ecosystem requires:

- providing compelling products for developers, including APIs, documentation and a community

- disseminate information

- provide support

Mash-ups, not a useful term, won’t be talking about mash-ups in a year’s time, because it’ll just be normal to mix two or more sources of data. although Yahoo! did adopt the motto ‘mash-up or shut up’.

Creating communities are important.

Has included photos in slides from Flickr, which is of course a Yahoo! property.

Timeline:

- Feb 05, search APIs. Made the APIs more openly available

- May 05, Developer RSS Index; Music Engine Plug-ins.

- Jun 05, simple maps API

- Aug 05, comparison shopping API

- Nov 05, Flash maps API; AJAX maps API. No reason not to do both, so did both.

- Dec 05, trip finder API; Javascript Developer Center, JSON support.

- Jan 06, Open-source Javascript UI library and design patterns library. Design patterns library is Creative Commons licensed.

- Feb 06, PHP developer center, serialised PHP support

- Apr 06, updated maps API

- May 06, updated Javascript UI library

Had dozens of developers in June 2005, and now up tens of thousands, because they have opened up and provided APIs that people want.

Maps mashups. For a lot of US locations, Yahoo! has better resolution maps than others. US is hard for mapping but great for satellite.

Demos a site showing Bay Area mash-up of public transport stops and Yahoo! map, but done with no coding, it’s all XML.

Sponsored walk map for Walk America, using Flash API and geoRSS. Also Running Maps, which allows you to plot your route and it tells you how long it takes to walk somewhere.

Rollyo, allows you to create customised searches amongst specific sites, as a ’search roll’.

Flickr. Related Tag Browser, you type in a tag and it tells you which related tags have been used on recently uploaded photos. Also a Flickr friend network visualisation tool.

Yahoo! Widgets - tiny apps for your desktop. Used to be Konfabulator, and made the product free. Easy to create, and can crack open the widgets to see how they work.

Most third-party users of Yahoo! APIs do so under a non-commercial licence. Commercial exceptions are make on a one-off basis. Working to make it easier to obtain a commercial exception.

Note: I don’t think I’m going to blog all the really techie talks. If you want to see other people’s notes, then try PlanetXtech.

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One Response to “Xtech 2006: Jeffrey McManus - Building a Participation Platform at Yahoo!”

  1. Jeffrey McManus Says:

    And just like that, I am blogged.