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About The Authors

Suw Charman-Anderson

Suw Charman-Anderson

Suw Charman-Anderson is a social software consultant and writer who specialises in the use of blogs and wikis behind the firewall. With a background in journalism, publishing and web design, Suw is now one of the UK’s best known bloggers, frequently speaking at conferences and seminars.

Her personal blog is Chocolate and Vodka, and yes, she’s married to Kevin.

Email Suw

Kevin Anderson

Kevin Anderson

Kevin Anderson is a freelance journalist and digital strategist with more than a decade of experience with the BBC and the Guardian. He has been a digital journalist since 1996 with experience in radio, television, print and the web. As a journalist, he uses blogs, social networks, Web 2.0 tools and mobile technology to break news, to engage with audiences and tell the story behind the headlines in multiple media and on multiple platforms.

From 2009-2010, he was the digital research editor at The Guardian where he focused on evaluating and adapting digital innovations to support The Guardian’s world-class journalism. He joined The Guardian in September 2006 as their first blogs editor after 8 years with the BBC working across the web, television and radio. He joined the BBC in 1998 to become their first online journalist outside of the UK, working as the Washington correspondent for

And, yes, he’s married to Suw.

E-mail Kevin.

Member of the Media 2.0 Workgroup
Dark Blogs Case Study

Case Study 01 - A European Pharmaceutical Group

Find out how a large pharma company uses dark blogs (behind the firewall) to gather and disseminate competitive intelligence material.

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All content © Kevin Anderson and/or Suw Charman

Interview series:
at the FASTforward blog. Amongst them: John Hagel, David Weinberger, JP Rangaswami, Don Tapscott, and many more!

Corante Blog

Tuesday, April 3rd, 2007

Connected Marketing podcast

Posted by Suw Charman-Anderson

At the end of March, Kevin and I had an interesting chat with Justin Kirby of Connected Marketing for a series of podcasts he’s running (unfortunately our bit doesn’t have its own link UPDATE: which now has its own link on the new Connected Marketing blog). We chatted on Skype for a good hour, a fun conversation which Justin summarised thus:

We discuss many aspects of business blogging, including: how it is used to created a two-way dialogue with your audience; how businesses can gain insight from consumer conversations; how participation requires resource and commitment; the cultural changes required to incorporate blogging successfully into your business; and how corporate blogging in the Europe and the UK compares to that in the US.

Justin has split the discussion up in to three short episodes of about 15 minutes which you can manually download in M4A or MP3 format.

Episode 1



Episode 2



Episode 3



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2 Responses to “Connected Marketing podcast”

  1. Ewan McIntosh Says:

    Any chance you can have a look and see if Episode 3 is kicking about? Says it can’t be found. Cheers!

  2. Suw Says:

    Thanks for letting me know, Ewan. I’ve emailed Justin and asked him to look into it.