Ada Lovelace Day

About The Authors

Suw Charman-Anderson

Suw Charman-Anderson

Suw Charman-Anderson is a social software consultant and writer who specialises in the use of blogs and wikis behind the firewall. With a background in journalism, publishing and web design, Suw is now one of the UK’s best known bloggers, frequently speaking at conferences and seminars.

Her personal blog is Chocolate and Vodka, and yes, she’s married to Kevin.

Email Suw

Kevin Anderson

Kevin Anderson

Kevin Anderson is a freelance journalist and digital strategist with more than a decade of experience with the BBC and the Guardian. He has been a digital journalist since 1996 with experience in radio, television, print and the web. As a journalist, he uses blogs, social networks, Web 2.0 tools and mobile technology to break news, to engage with audiences and tell the story behind the headlines in multiple media and on multiple platforms.

From 2009-2010, he was the digital research editor at The Guardian where he focused on evaluating and adapting digital innovations to support The Guardian’s world-class journalism. He joined The Guardian in September 2006 as their first blogs editor after 8 years with the BBC working across the web, television and radio. He joined the BBC in 1998 to become their first online journalist outside of the UK, working as the Washington correspondent for BBCNews.com.

And, yes, he’s married to Suw.

E-mail Kevin.

Member of the Media 2.0 Workgroup
Dark Blogs Case Study

Case Study 01 - A European Pharmaceutical Group

Find out how a large pharma company uses dark blogs (behind the firewall) to gather and disseminate competitive intelligence material.


free page hit counter



hit counter script


All content © Kevin Anderson and/or Suw Charman

Interview series:
at the FASTforward blog. Amongst them: John Hagel, David Weinberger, JP Rangaswami, Don Tapscott, and many more!

Corante Blog

Saturday, May 26th, 2007

What is the lesson of Wallstrip for newspapers?

Posted by Kevin Anderson

This past week, CBS acquired video blog Wallstrip. Scott Karp of Publishing 2.0 walked through the startup process and asked:

The question this raises for me is — why can’t big media companies innovate like this?

For newspapers, the problem isn’t necessarily that they can’t innovate, although for many newspapers, product innovation isn’t necessarily one of their strong suits. The problem is an issue of framing. The opportunity is not newspaper plus video; the opportunity is video minus legacy.

The danger for some newspapers in crafting a video strategy is that to produce video they are rushing to replicate a TV model of production and in some cases presentation: Video plus legacy. Where is the opportunity in rushing to add another legacy business to the one they already have? None.

Newspapers need to start thinking like entrepreneurs. To survive, they need to start thinking like Fred Wilson of Union Square Ventures:

It’s not entirely about the content on the web. Sure it has to be good enough to attract an audience. But right now, its about way more than the content. Just figuring out how to make a show on a cost basis that can make a profit is hard. How to do it every day is even harder. And figuring out all the other stuff that I listed above is critical.

So many times on the web, it isn’t entirely about the content. It isn’t entirely about quality, people are drowning in quality content. It’s about identifying opportunity and developing new models of production - NOT replicating old ones.

Broadcasting equipment companies will gladly sell you loads of high-priced gear that will allow you to shoot you high-spec documentaries that costs thousands of dollars/pounds to make, but you’re rushing into a crowded, mature market. In the UK, some newspapers are rushing into a market dominated by a taxpayer-funded, well regarded public broadcaster: The BBC. But, broadcasters are in the same position with video that newspapers are in their traditional business: Both are hampered to some degree by the cost of legacy systems. This is why I often say, YouTube isn’t about video. It’s about ease of use and social recommendation. Exclusive content, tailored for the web not for TV, made to share and seed with low-cost but high-quality pro-sumer gear is the beginning of a winning video strategy for newspapers.

technorati tags:, , , ,

Email a copy of 'What is the lesson of Wallstrip for newspapers?' to a friend

EMAIL THIS ENTRY TO A FRIEND



Separate multiple entries with a comma. Maximum 5 entries.



Separate multiple entries with a comma. Maximum 5 entries.





E-Mail Image Verification

Loading ... Loading ...

One Response to “What is the lesson of Wallstrip for newspapers?”

  1. John Stives Says:

    Newspapers are here to stay. I read somewhere that the web has increased the number of people reading papers as folk get more into reading generally.