Comments on: Why make the effort to create social media? http://strange.corante.com/2008/01/21/why-make-the-effort-to-create-social-media Picking out patterns in the chaos Mon, 21 May 2012 13:10:02 +0000 http://wordpress.org/?v=2.6.1 By: Francois Nel http://strange.corante.com/2008/01/21/why-make-the-effort-to-create-social-media#comment-2815 Francois Nel Sat, 26 Jan 2008 14:47:45 +0000 http://strange.corante.com/2008/01/21/why-make-the-effort-to-create-social-media#comment-2815 Good points, Kevin (and Kim & Alan). The issue of transparency - not only of process, but of purpose - is certainly a key challenge for many in the mainstream media, particularly as the convenient ruse of the so-called 'Chinese Wall' between advertising and editorial activities has been (irrevocably) breached. Good points, Kevin (and Kim & Alan). The issue of transparency - not only of process, but of purpose - is certainly a key challenge for many in the mainstream media, particularly as the convenient ruse of the so-called ‘Chinese Wall’ between advertising and editorial activities has been (irrevocably) breached.

]]> By: Kevin Anderson http://strange.corante.com/2008/01/21/why-make-the-effort-to-create-social-media#comment-2814 Kevin Anderson Wed, 23 Jan 2008 18:51:08 +0000 http://strange.corante.com/2008/01/21/why-make-the-effort-to-create-social-media#comment-2814 Alan, Thanks for the comment. I agree that Royko didn't go out there to build a following. It was just Royko being Royko. But he did authenticity before it became cool. As Woody Guthrie said, write what you know, and Royko did that. Also, I think he also wrote in a way so foreign to so many columnists in that he didn't talk down to his audience. He was part of the city. Alan,

Thanks for the comment.

I agree that Royko didn’t go out there to build a following. It was just Royko being Royko. But he did authenticity before it became cool. As Woody Guthrie said, write what you know, and Royko did that. Also, I think he also wrote in a way so foreign to so many columnists in that he didn’t talk down to his audience. He was part of the city.

]]> By: Alan Levine http://strange.corante.com/2008/01/21/why-make-the-effort-to-create-social-media#comment-2813 Alan Levine Wed, 23 Jan 2008 14:15:50 +0000 http://strange.corante.com/2008/01/21/why-make-the-effort-to-create-social-media#comment-2813 Well said, yay! Embrace and accept the transparency of it all, too. If your prime purpose is "creating audience" or "selling", it is nearly impossible to hide that, unless you are very, very, very clever. Yet I am not sure Royko set out to or wrote under the umbrella of a goal to "build a following" - he wrote from passion, because he had something burning to express or share. Well said, yay! Embrace and accept the transparency of it all, too. If your prime purpose is “creating audience” or “selling”, it is nearly impossible to hide that, unless you are very, very, very clever.

Yet I am not sure Royko set out to or wrote under the umbrella of a goal to “build a following” - he wrote from passion, because he had something burning to express or share.

]]> By: Kin Lane http://strange.corante.com/2008/01/21/why-make-the-effort-to-create-social-media#comment-2812 Kin Lane Mon, 21 Jan 2008 05:36:14 +0000 http://strange.corante.com/2008/01/21/why-make-the-effort-to-create-social-media#comment-2812 Great post. Really easy for traditional marketers who are disconnected with their audience and consumers to say. I also hear a lot about what if this social media thing is just a passing fad, part of the bubble? Why bother then? Seems like an excuse to not really get in touch with your audience. I really like how after the Internet has been around, it is bringing us back to a local level. The World Wide Web is bringing us closer. Great post. Really easy for traditional marketers who are disconnected with their audience and consumers to say.

I also hear a lot about what if this social media thing is just a passing fad, part of the bubble?

Why bother then?

Seems like an excuse to not really get in touch with your audience. I really like how after the Internet has been around, it is bringing us back to a local level.

The World Wide Web is bringing us closer.

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