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About The Authors

Suw Charman-Anderson

Suw Charman-Anderson

Suw Charman-Anderson is a social software consultant and writer who specialises in the use of blogs and wikis behind the firewall. With a background in journalism, publishing and web design, Suw is now one of the UK’s best known bloggers, frequently speaking at conferences and seminars.

Her personal blog is Chocolate and Vodka, and yes, she’s married to Kevin.

Email Suw

Kevin Anderson

Kevin Anderson

Kevin Anderson is a freelance journalist and digital strategist with more than a decade of experience with the BBC and the Guardian. He has been a digital journalist since 1996 with experience in radio, television, print and the web. As a journalist, he uses blogs, social networks, Web 2.0 tools and mobile technology to break news, to engage with audiences and tell the story behind the headlines in multiple media and on multiple platforms.

From 2009-2010, he was the digital research editor at The Guardian where he focused on evaluating and adapting digital innovations to support The Guardian’s world-class journalism. He joined The Guardian in September 2006 as their first blogs editor after 8 years with the BBC working across the web, television and radio. He joined the BBC in 1998 to become their first online journalist outside of the UK, working as the Washington correspondent for

And, yes, he’s married to Suw.

E-mail Kevin.

Member of the Media 2.0 Workgroup
Dark Blogs Case Study

Case Study 01 - A European Pharmaceutical Group

Find out how a large pharma company uses dark blogs (behind the firewall) to gather and disseminate competitive intelligence material.

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All content © Kevin Anderson and/or Suw Charman

Interview series:
at the FASTforward blog. Amongst them: John Hagel, David Weinberger, JP Rangaswami, Don Tapscott, and many more!

Corante Blog

Saturday, July 5th, 2008

Talking social media with Peter Shankman

Posted by Kevin Anderson

Find more videos like this on PROpenMic

Michael O’Connor Clarke, a long-time friend of Suw who I only recently had the pleasure of meeting, provided a virtual introduction to Peter Shankman. Peter was on a whirlwind trip to London and wanted to meet some people to talk about social media. Peter wants to help PR and journalists have a better working relationship in the age of blogging, vlogging, Twittering and social networks.

We walked down the road from The Guardian to St Paul’s Cathedral, and Peter pulled out his Flip video camera. He asked me about where to get some lunch, the differences between social media in the US and Europe (and lots of differences between European countries) and cats. Well, the conversation veered off onto cats largely because of Suw’s (I have only written one post) side project, Kits and Mortar. I think Suw and I should start keeping a blog list of most irrelevant PR pitches we get by way of Kits and Mortar.

And as I mention in the chat with Peter, ’social media press releases’ need to be more than a normal press release done with an old school mail merge from a list of bloggers. Social media is personal media, and if you spend just a few seconds finding a post that somehow relates to your product, you’re going to be more successful. Peter also caught up with video blogging David Brain, CEO of Edelman Europe so he got both the journalist’s view and a PR view during his visit to London.

I had a fun time chatting with Peter. But hey man, you said I wascorn fed? Just checked on that definition: “large and often muscular, but lacking in intelligence, refinement or sophistication”. Am I really that muscular?

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One Response to “Talking social media with Peter Shankman”

  1. jim Says:

    Interesting how the usage of social media is different between countries.