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About The Authors

Suw Charman-Anderson

Suw Charman-Anderson

Suw Charman-Anderson is a social software consultant and writer who specialises in the use of blogs and wikis behind the firewall. With a background in journalism, publishing and web design, Suw is now one of the UK’s best known bloggers, frequently speaking at conferences and seminars.

Her personal blog is Chocolate and Vodka, and yes, she’s married to Kevin.

Email Suw

Kevin Anderson

Kevin Anderson

Kevin Anderson is a freelance journalist and digital strategist with more than a decade of experience with the BBC and the Guardian. He has been a digital journalist since 1996 with experience in radio, television, print and the web. As a journalist, he uses blogs, social networks, Web 2.0 tools and mobile technology to break news, to engage with audiences and tell the story behind the headlines in multiple media and on multiple platforms.

From 2009-2010, he was the digital research editor at The Guardian where he focused on evaluating and adapting digital innovations to support The Guardian’s world-class journalism. He joined The Guardian in September 2006 as their first blogs editor after 8 years with the BBC working across the web, television and radio. He joined the BBC in 1998 to become their first online journalist outside of the UK, working as the Washington correspondent for BBCNews.com.

And, yes, he’s married to Suw.

E-mail Kevin.

Member of the Media 2.0 Workgroup
Dark Blogs Case Study

Case Study 01 - A European Pharmaceutical Group

Find out how a large pharma company uses dark blogs (behind the firewall) to gather and disseminate competitive intelligence material.


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Interview series:
at the FASTforward blog. Amongst them: John Hagel, David Weinberger, JP Rangaswami, Don Tapscott, and many more!

Corante Blog

Tuesday, September 2nd, 2008

Blogging Web 2.0 Expo Europe

Posted by Suw Charman-Anderson

UPDATE: The blogging programme is now full, so we are no longer accepting new applications.

Alongside Stephanie Booth and Nicole Simon, I’m organising the Web 2.0 Expo Europe blogger outreach programme which we’ve snappily titled “Blogging Web 2.0 Expo Europe”. The idea is to gather together a community of enthusiastic bloggers who are interested in writing about the event and spurring their readers/colleagues/friends to sign up. In return, they’ll get a complimentary pass to the conference worth, well frankly, lots of dosh!

You probably already know about Web 2.0 Expo. It’s aimed at web designers and developers, product managers, entrepreneurs, VCs, marketers, and business strategists who are embracing the opportunities created by Web 2.0 technologies. It takes place in Berlin, on 21 - 23 October 2008, and keynote speakers include John Lilly (Mozilla), Martin Varsavsky (FON), and Tariq Krim (NetVibes).

The way the blogging programme will work is that we’ll ask participants to do these few things between now and 6th October:

  • publish at least 4 Web 2.0 Expo-related blog posts, podcast episodes or videocasts, e.g. announcement of the event, speaker information, speaker interviews, or any other event-related stuff
  • encourage readers, friends, and/or community to register for the event
  • display the Web 2.0 Expo logo on their blog, with a link to the registration page, until the day of the conference

We think that’s pretty easy, but to help you along, we’ll provide participating bloggers with:

  • event badges
  • a discount code to share with readers, colleagues and friends
  • access to information about the event suitable for re-blogging, such as announcements and speaker information/interviews (when possible)

In return, bloggers will get a full conference pass to either use themselves or give away to readers.

But that’s not all… The five bloggers who have done the best job of promoting the conference, measured both by effort and referrals, will be upgraded to a Premier Blogger Pass with full conference access, e.g. to the press room, to speakers for live interviews and other goodies we are in the process of putting together. We will announce the winners of the Premier Blogger Passes and confirm Complementary Passes on 7th October.

But wait! Even that’s not all! As participants’ discount code will be unique to them, we’ll be able to tell how many people they’ve referred to us, and there will be something special for the person who has referred the most attendees, counted right up until the moment registration closes.

What type of bloggers are we looking for? We want to spread our net wide, so we will welcome blogs, whether monolingual or bilingual, in any of the major European languages. (Indeed, we’ll be trying to ensure there aren’t too many English-only writers!) Size doesn’t matter - whether you’re the biggest Czech tech blogger there is or have a small but enthusiastic audience who you think will be just chomping at the bit to get hold of a discount, get in touch. We’re after passion, enthusiasm, and persuasiveness: It’s your ability to persuade people to sign up that counts!

We’ve a limited number of places on the programme, so act now, and we’ll let you know as soon as we can whether you’ve secured a spot.

We’re aiming to kick things off properly next Tuesday 9th September, so please do email me right away if you’re interested.

One thing to note is that not only might things change as the programme develops, but they may change in direct response to your feedback. We’d like to know what you think about this outreach programme, so do leave a comment and give us your thoughts.

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13 Responses to “Blogging Web 2.0 Expo Europe”

  1. Blogging Web 2.0 Expo Europe | Enthousiasmeren Says:

    [...] je zelf een blog, interesse om te gaan en geintresseerd in gratis toegang? Kijk dan op Blogging Web 2.0 Expo Europe Interessant? Deel het met [...]

  2. Annie Mole Says:

    Hey Suw - I’m interested - send me some more details or whatever you need to do :-)

  3. Web 2.0 Expo Blog » Blog Archive » “Blogging Web 2.0 Expo Europe” Says:

    [...] Reposted from Suw Charman, Web 2.0 Expo Europe’s ‘Community’ Keynote speaker and prominent UK blogger. [...]

  4. frogpond » Entered the Web 2.0 Expo Europe blogging program Says:

    [...] Suw und Stephanie laden nun für O’Reilly und Techweb europäische Blogger dazu ein, [...]

  5. Web 2.0 Expo Europe and blogger outreach : NevilleHobson.com Says:

    [...] can read the detail of this outreach programme by Suw Charman-Anderson in the UK who, together with Nicole Simon in Germany and Stephanie Booth in [...]

  6. Web 2.0 Expo Europe Blogger Outreach Programme | Andrea Vascellari Says:

    [...] Suw has written an excellent post about the programme, you can read more about it here. [...]

  7. Nicola Mattina Blog » Blog Archive » Blogging Web 2.0 Expo Europe Says:

    [...] occasione del Web 2.0 Expo di Berlino, Stephanie Booth, Nicole Simon e Suw Charman-Anderson hanno messo in piedi un intelligente progetto di promozione dell’evento nella blogosfera [...]

  8. Získejte slevu na Web 2.0 Expo Europe : Online žurnalistika Says:

    [...] ono webeu08gr39) pak dostane přístup do různých VIP zón či co. Více se o programu rozepsala Suw Charman-Anderson, kterou jsem měl tu kliku potkat v Praze na obědě, heč. Při troše [...]

  9. I Need To Get Out More | TigerTwoTiger Says:

    [...] to be attending the Web2.0 Expo in Berlin from the 21st - 23rd October. I am alse involved in the blogger outreach program to spread the word about this conference and I am formulating a creative way of getting people [...]

  10. Web 2.0 Expo Avrupa, Türkiye’den katılımcıları bekliyor | Webrazzi Says:

    [...] batı Avrupa piyasaları değil. Bu sebeple Avrupa’nın her köşesine ulaşabilmek için bir blogger programı başlatıldı. Başvurular halen sürdüğü için, katılmak isteyen bloggerların incelemesini [...]

  11. nitzsche.info/Blog/Web 2.0 Expo – Bloggertreffen, Eventballungsgebiet und Zwitscherei Says:

    [...] noch zur diesjährigen Web 2.0 Expo Europe in Berlin hervorheben. Zum einen ist es das interessante Blogger Outreach Programme, das unter anderem von Nicole Simon betreut wird – vielen Dank dafür. Durch dieses Programm [...]

  12. Stephanie’s October Conference Tour: Web 2.0 Expo Europe — Climb to the Stars Says:

    [...] year, I’m co-heading the Blogging Web 2.0 Expo Europe programme with Suw and Nicole (French post). I’ll be going to the event to have a chance to meet all [...]

  13. Pitch stops tijdens Web 2.0 Expo - dag 2 Berlijn | Enthousiasmeren Says:

    [...] naar het GGD. Het was een succesvolle start van deze dagen in Berlijn. Veel van de bloggers uit de Web 2.0 Expo Europe blogging program waren er, waarmee we gelijk kennis konden [...]