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About The Authors

Suw Charman-Anderson

Suw Charman-Anderson

Suw Charman-Anderson is a social software consultant and writer who specialises in the use of blogs and wikis behind the firewall. With a background in journalism, publishing and web design, Suw is now one of the UK’s best known bloggers, frequently speaking at conferences and seminars.

Her personal blog is Chocolate and Vodka, and yes, she’s married to Kevin.

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Kevin Anderson

Kevin Anderson

Kevin Anderson is a freelance journalist and digital strategist with more than a decade of experience with the BBC and the Guardian. He has been a digital journalist since 1996 with experience in radio, television, print and the web. As a journalist, he uses blogs, social networks, Web 2.0 tools and mobile technology to break news, to engage with audiences and tell the story behind the headlines in multiple media and on multiple platforms.

From 2009-2010, he was the digital research editor at The Guardian where he focused on evaluating and adapting digital innovations to support The Guardian’s world-class journalism. He joined The Guardian in September 2006 as their first blogs editor after 8 years with the BBC working across the web, television and radio. He joined the BBC in 1998 to become their first online journalist outside of the UK, working as the Washington correspondent for BBCNews.com.

And, yes, he’s married to Suw.

E-mail Kevin.

Member of the Media 2.0 Workgroup
Dark Blogs Case Study

Case Study 01 - A European Pharmaceutical Group

Find out how a large pharma company uses dark blogs (behind the firewall) to gather and disseminate competitive intelligence material.


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All content © Kevin Anderson and/or Suw Charman

Interview series:
at the FASTforward blog. Amongst them: John Hagel, David Weinberger, JP Rangaswami, Don Tapscott, and many more!

Corante Blog

Monday, October 13th, 2008

A recession: Perfect time to implement social software

Posted by Suw Charman-Anderson

We’re in recession. The global economy has bronchitis and is coughing up dead and dying banks all over the place. Governments are scrambling to put together bailout plans. The housing market has zombified, with house values plummeting and foreclosures sky-rocketing. Consumers have no disposable income and are struggling with food and fuel prices. Businesses everywhere are pulling their horns in, wondering how - and if - they are going to survive.

Now, more than ever, it is essential that businesses reconsider how they communicate, collaborate and converse, which means that the most important thing they can do is invest in social tools. Now, I know what you’re thinking: “Wow, Suw, what are you smoking?” But bear with me here.

Recessions mean you have to do more with less. You can’t afford to have your people wasting time, even unintentionally, using inefficient tools or sticking with bad habits. For many, that means that email is a liability. As I found when I was researching my article for the Guardian on email, some people in business are checking their email every five minutes. Given that it takes some 64 seconds to recover your train of thought after being interrupted by a ‘new mail’ alert, that’s over 8 hours wasted each week.

Of course, that’s not the only way that time is frittered away in the course of day to day activities. Using email to collaborate on documents is astonishingly wasteful, compared to working on a wiki. We lack studies that specifically look at how email is used in this way and how long it takes to collaborate via email attachment compared to on a wiki page, but my experience is that using a wiki really cuts down on the time and effort required to co-author a document.

Then there’s duplication of effort. I did some work with a company recently who had started to use social tools to improve collaboration. One unexpected side effect was the discovering that there were two teams, in different locations, both trying to solve the same problem. Once they knew that they were both working on the same thing, they could share resources, information and expertise.

Institutional knowledge also often gets lost: people end up re-learning what others already know, because there’s just no communication between them. That’s especially true of day-to-day knowledge which is important, but not the sort of thing that gets encoded into documentation (which is out of date as soon as it’s published anyway). Opening up the conversation by encouraging people to do their work on a wiki is a great way to capture information as it happens. It’s not about cataloguing it after the fact, but keeping info alive as a side-effect of just getting on with things. In a recession, you can’t afford to be reinventing the wheel all the time.

A recession is also not a great time to just throw stuff at the wall and see what sticks. But businesses don’t need to experiment, they just need to work with people who truly understand social tools. More than anything, businesses need to invest in their people, in understanding how they work right now and how they could be working.

Personally, I fail to see how any business right now can afford not to address the inefficiencies inherent in their organisation’s existing comms tools. Now, more than ever, businesses need to raise their game, improve communication, improve collaboration, improve conversation. But in this climate, they can’t afford to get it wrong - there’s no slack in the system anymore. Luckily, there’s no need to get it wrong. There are some great people out there who can help you do it right.

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One Response to “A recession: Perfect time to implement social software”

  1. Del.icio.us.ness Says:

    [...] Strange Attractor » Blog Archive » A recession: Perfect time to implement social softwar… - "Recessions mean you have to do more with less. You can’t afford to have your people wasting time, even unintentionally, using inefficient tools or sticking with bad habits. For many, that means that email is a liability." SHARETHIS.addEntry({ title: “Del.icio.us.ness”, url: “http://www.melstarrs.com/elemental/2008/10/18/deliciousness-25/” }); News [...]