Posted by Suw and Kevin

• Reinventing classifieds: MinnPost launches “real-time advertising”
  Kevin: Nieman Lab reports: "MinnPost, the non-profit news startup in Minneapolis, has rolled out a new form of advertising that looks a little bit like print classifieds, a lot like Twitter, and nothing like traditional marketing on the Internet. They’re calling the service Real-Time Ads, and it’s live in the left column of the front page right now.
  The service aggregates tweets, blog posts, and other feeds from local business with timely messages to convey — an ice cream shop announcing the flavor of the day, for instance, or a clothing store offering a one-day coupon."
  (tags: journalism hyperlocal startups advertising blogs twitter)
• MPs expenses, The Telegraph, The Guardian, and the 'open' and 'closed' models of 21st century journalism
  Kevin: Martin Belam writes: "I think the Telegraph's bunkered attitude to their scoop, and their insistence that they alone determined what was 'in the public interest' from the documents is a marked contrast to the approach taken by The Guardian. The Telegraph are physically publishing a selection of their data on Saturday, but there is, as yet, no sign of it being made online in machine readable format." Disclosure: I work for the Guardian, and Martin Belam is information architect at the Guardian.
  (tags: guardian data journalism uk)
• Only Connect: The Media and Trust
  Kevin: John Naughton, who writes for the Observer, looks at a report on trust in the media in the UK. John said this about the report and a debate hosted at the Guardian (my day job): "For me there were eerie echoes of the arguments about the Birt-Jay “mission to explain” in the 1980s, which in turn went back to Walter Lippmann and his view about the role of the press in early 20th-century America. Like Lippmann, Birt believed that the function of journalism was not to “pick at the scabs of society” but to convey to citizens the complexities of the decisions that have to be made by a sophisticated, industrialised society."
  (tags: reuters media trust)
• Rethinking rights, accreditation, and journalism itself in the age of Twitter
  Kevin: David Schlesinger, Editor-in-Chief Reuters News, tells the International Olympics Committee Press Commission: "Fundamentally, the old media won’t control news dissemination in the future. And organisations can’t control access using old forms of accreditation any more."
  (tags: reuters twitter olymp rights copyright accreditation)
• Topix.net Weblog: Keep Cutting: Online Hard Going for Newspapers
  Kevin: Topix looks at the kind of revenue necessary to sustain newspaper staffs, and finds that newspapers are still finding it difficult to make money online .
  (tags: newspapers online digital revenue businessmodels)