Friday, October 9th, 2009
links for 2009-10-09
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Kevin: Yang-May Ooi looks at Google's Sidewiki. She says that businesses always are nervous about blogging because they don't want the negative comments. She takes a different point of view from media reviews of Sidewiki and says that businesses need to pay attention to this tool. "My own view is that whether Sidewiki in its current form stays or goes, the trend is towards an open-source approach to commenting and discussions and we will be seeing more public, free-for-all (in all sense of that phrase) spaces for everyone and anyone to throw in their tuppence worth."
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Kevin: "When longtime newspaperman and Web entrepreneur Alan Mutter started his blog, "Reflections of a Newsosaur," in 2004, he did so on a lark — thinking that he'd just experiment and learn about the technology. But after posting a few thoughts about the state of the news industry and the coming wave of new media, and then posting a few more, and then a few more, he was hooked. In the five years since, his blog has become a staple in the media world, a regular voice in the ongoing conversation about how the the media will somehow monetize content and save quality journalism."
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Kevin: Headshift's Robin Hamman looks at the law surrounding marketing, PR and transparency. "Just about everyone I speak to in marketing and PR these days is talking about using blogs and social networking services to engage directly with consumers and other audiences, with many actually doing it - blogging or tweeting for the brands they support. However, before you go down this route, or try to enlist bloggers and social networkers to do it for you, there are several little known laws and regulations you should be aware of," Robin says.
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Kevin: Is your site ready for success? It's not just about having the servers in place but also about social functionality design. "At the Future of Web Apps conference Kevin Rose (Digg, Pownce, Wefollow) gave a cool presentation on the top 10 down and dirty ways you can grow your web app." In terms of social, Kevin Rose urges people to engage, connect and interact with your community.
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Kevin: Good tips from Alison Driscoll on how to set up a Facebook group. Events, messages and adding keywords to improve search will all help in creating a successful group.
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Kevin: "This chapter is part of a new book, 'Playing Footsie with the FTSE?' edited by John Mair and Richard Lance Keeble, a collection of 20 articles by leading journalists and academics that asks why leading financial journalists and commentators failed to predict the biggest economic crisis in 70 years." I might just buy this book. I think the hindsight is not necessarily 20/20 when it comes to journalist failure to foresee the financial crisis and write credibly about it. There were many writers in the business press raising warning flags. The problem is that general interest newspapers and magazines didn't spot it. I read an article in Bloomberg magazine in July 2007 warning of the danger of CDOs. Still this book might be interesting as a post-mortem and better ways to cover the complex world of international finance.






