Monday, October 19th, 2009
Social media guru
I have obviously been using the wrong sales technique all this time.
(via Kev, via @jonlan)

Suw Charman-Anderson is a social software consultant and writer who specialises in the use of blogs and wikis behind the firewall. With a background in journalism, publishing and web design, Suw is now one of the UK’s best known bloggers, frequently speaking at conferences and seminars.
Her personal blog is Chocolate and Vodka, and yes, she’s married to Kevin.

Kevin Anderson is a freelance journalist and digital strategist with more than a decade of experience with the BBC and the Guardian. He has been a digital journalist since 1996 with experience in radio, television, print and the web. As a journalist, he uses blogs, social networks, Web 2.0 tools and mobile technology to break news, to engage with audiences and tell the story behind the headlines in multiple media and on multiple platforms.
From 2009-2010, he was the digital research editor at The Guardian where he focused on evaluating and adapting digital innovations to support The Guardian’s world-class journalism. He joined The Guardian in September 2006 as their first blogs editor after 8 years with the BBC working across the web, television and radio. He joined the BBC in 1998 to become their first online journalist outside of the UK, working as the Washington correspondent for BBCNews.com.
And, yes, he’s married to Suw.
Case Study 01 - A European Pharmaceutical Group
Find out how a large pharma company uses dark blogs (behind the firewall) to gather and disseminate competitive intelligence material.
All content © Kevin Anderson and/or Suw Charman

I have obviously been using the wrong sales technique all this time.
(via Kev, via @jonlan)
Email a copy of 'Social media guru' to a friend
October 19th, 2009 at 3:31 pm
I now see the error of my ways. Had I just been an unscrupulous, snake-oil salesman with no morals, I would be raking in the dough banker-style.
October 19th, 2009 at 4:26 pm
Clearly we need to have a moralectomy. Plus I should probably do more client meetings in trackie bottoms.