Monday, October 19th, 2009
Social media guru
I have obviously been using the wrong sales technique all this time.
(via Kev, via @jonlan)

Suw Charman-Anderson is a social software consultant and writer who specialises in the use of blogs and wikis behind the firewall. With a background in journalism, publishing and web design, Suw is now one of the UK’s best known bloggers, frequently speaking at conferences and seminars.
She recently launched Kits and Mortar, a blog about planning a green, cat-friendly self-built home. Her personal blog is Chocolate and Vodka, and yes, she’s married to Kevin.

Kevin Anderson is the blogs editor for Guardian.co.uk, where he focuses on journalism innovation. He uses blogs, social networks, Web 2.0 tools and mobile technology to break news, to engage with audiences and tell the story behind the headlines in multiple media and on multiple platforms.
Kevin has been a digital journalist since 1996, writing for both web and print, and broadcasing on the web, television and radio. Before joining the Guardian, he worked at the BBC for eight years. He joined the BBC in 1998, as their first online journalist based outside of the UK. From their flagship Washington bureau, he covered the US for the BBC’s award winning news website, while also providing politics and technology coverage for BBC radio and television.
Kevin came to the UK in 2005 to develop a blogging strategy for BBC news. He also worked on the launch of Pods and Blogs, a Radio 5Live programme covering weblogs and podcasts. He then moved to the BBC World Service and was a key member of the team that launched World Have Your Say, an interactive radio programme with a strong online participation component.
Case Study 01 - A European Pharmaceutical Group
Find out how a large pharma company uses dark blogs (behind the firewall) to gather and disseminate competitive intelligence material.
All content © Kevin Anderson and/or Suw Charman

I have obviously been using the wrong sales technique all this time.
(via Kev, via @jonlan)
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October 19th, 2009 at 3:31 pm
I now see the error of my ways. Had I just been an unscrupulous, snake-oil salesman with no morals, I would be raking in the dough banker-style.
October 19th, 2009 at 4:26 pm
Clearly we need to have a moralectomy. Plus I should probably do more client meetings in trackie bottoms.