Friday, July 30th, 2010
KPMG: UK readers far less willing to pay for digital content
Strange Attractor has now permanently moved to charman-anderson.com. Please pop over there to to read and comment on the full version of this post. Thank you!
Normally, I’d just add this link to Delicious, but the data is worth highlighting. KPMG has found that 81% of UK “would go elsewhere for content if a previously free site we use frequently began charging”. Only 19% would be willing to pay in the UK, while globally (the same research looked at consumer behaviour in a range of countries) 43% of consumers are willing to pay for digital content.
However, there are possibilities for publishers to pay for content that “almost three quarters of UK consumers are willing to receive online ads in exchange lower content costs”. They are
…






