Wednesday, March 9th, 2011
Journalism: Winning the battle for attention
Strange Attractor has now permanently moved to charman-anderson.com. Please pop over there to to read and comment on the full version of this post. Thank you!
Last week, I had the honour to return to Sydney Australia for Digital Directions 11, a digital media conference sponsored by Fairfax Media and organised by the ever-wonderful XMediaLab team. I focused on the theme of the attention economy. It’s not a new idea. Umair Haque was talking about it in 2005, but if anything, the issue is more acute now than 6 years ago. Most media business models are based on scarcity. Across the English-speaking world, all but the largest cities are served by only one
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