Tuesday, March 29th, 2011
Robert Niles has a must-read post on the Online Journalism Review about the role that journalists should play in terms of interactivity and community on their sites. Online communities need leadership: Will journalists provide it, or will someone else? he writes:
…writing in any interactive environment is an act of leadership. Your words, your tone and your style not only inform your audience, they provide a model – an example – for those in the community who will write for that community, as well. And your silence creates a vacuum of leadership that others may fill.
Since my career shifted