Tuesday, June 14th, 2011
“Facebook drives more traffic than Twitter” ran the headline in May, after a Pew study seemed to show that Twitter just wasn’t as good for traffic numbers as people had thought. But there were problems with the study’s methodology, as many people, including Steve Buttry said:
The PEJ report acknowledges that the Nielsen Co., the source of all the data studied, relies “mainly on home-based traffic rather than work-based,” without adding that most use of news sites comes during the workday.
The study uses strongly dismissive language about Twitter’s contribution to traffic to news sites. But it never notes