Friday, February 3rd, 2012
Liz Heron of New York Times: How to be distinctive in social media
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I’m doing my News Rewired blogging a bit out of order because I’m also doing moderator duty.
Liz Heron, the social media editor for the New York Times, kicked off News Rewired.
She succinctly summed up the goal of the New York Times with social media as:
Engaging users without wavering from our high journalistic standards.
She started by talking about how social media had moved into the mainstream in newsrooms. In 2010, she and her team were focused on evangelising, but in 2011, her team was in demand due to events such as the Arab Spring and the Occupy Wall
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