Friday, February 3rd, 2012
NewsRewired: Tom Standage of Economist ‘Digital is not a zero-sum game’
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I’m at NewsRewired again doing a bit of live(-ish) blogging about some of the talks that I find interesting.
Everyone wants to be The Economist because it has managed to increase both its print and digital subs over the last few years, and unlike most publishers, it has see its readership and revenue grow through the recession. Speaking at Journalism.co.uk’s NewsRewired conference*, he gave some insights into its success.
In the current environment, for any publication that acts like a filter the noisier the media environment gets the better you do.
Standage also sees The Economist brand this way that
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