Sunday, August 12th, 2012
Every once and a while reading comments on a good blog is rewarded. I’m an avid reader of Alan Mutter’s Reflections of a Newsosaur. His recent post on Big Data is well worth reading.
To date, publishers have applied the same business model to everything from print and the web to the latest mobile and social platforms: Build the biggest possible audience.
This approach, unfortunately, is exactly at odds with the point of Big Data, whose goal is to connect individuals with information specifically tailored to them.
The quicker Big Data applications develop, the faster the large but un-targetable audiences traditionally delivered