Tuesday, September 11th, 2012
Digital first: We need to inspire change not just fear
Strange Attractor has now permanently moved to charman-anderson.com. Please pop over there to to read and comment on the full version of this post. Thank you!
Last week, the Journal Register Company announced their second bankruptcy in three years and I said on Twitter that I worried that digital first, as a strategy rather than the name of JRC’s parent company, was losing any positive connotation for journalists.
I fear that “Digital First” has become not a sign of anything positive for journalists but just a corporate code-word for deep cuts.
— Mr Anderson (@kevglobal) September 6, 2012
Like a similar comment I made about Advance/Newhouse Newspapers digital first strategy in cutting its print production days, my thoughts on the matter have a lot more nuance
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