Thursday, October 18th, 2012
Whither hyperlocal? Still in search of sustainability
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During this period of disruption and transition, we journalists wring our hands about any number of things, and I suppose the thing I do genuinely worry about is local news. I’m not alone, and it’s spawned a huge number of hyperlocal experiments. At the risk of sounding pessimistic, most of these experiments have failed to develop into sustainable models for the future. At SXSW in the US, they had a panel looking called the “Hyperlocal Hoax: Where’s the Holy Grail?” The intro to the panel said:
Over the last decade, so called “Hyperlocal” websites, apps and services have been “the
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