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Making Social Tools Ubiquitous

10 Sept 08

Social tools help improve business communications, increase collaboration and nurture innovation, but what do you do if people won’t use them? And how do you grow from a pilot to company-wide use?

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About The Authors

Suw Charman-Anderson

Suw Charman-Anderson

Suw Charman-Anderson is a social software consultant and writer who specialises in the use of blogs and wikis behind the firewall. With a background in journalism, publishing and web design, Suw is now one of the UK’s best known bloggers, frequently speaking at conferences and seminars.

She recently launched Kits and Mortar, a blog about planning a green, cat-friendly self-built home. Her personal blog is Chocolate and Vodka, and yes, she’s married to Kevin.

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Kevin Anderson

Kevin Anderson

Kevin Anderson has been an online journalist since 1996, designing, editing and writing websites for both broadcast and print media. In 1998, he joined the BBC and became their first online journalist based outside of the UK, covering the US for its award winning news website. After coming to the UK in 2005, he developed a blogging strategy for BBC news, helped launch a programme on the BBC’s 5Live covering weblogs and podcasts and was on the team that launched the interactive radio programme World Have Your Say on the BBC World Service.

Kevin is now the Blogs Editor for The Guardian, where he is responsible for management, strategy and ‘leading by doing’ for Guardian Unlimited blogs.

E-mail Kevin.

Member of the Media 2.0 Workgroup
Dark Blogs Case Study

Case Study 01 - A European Pharmaceutical Group

Find out how a large pharma company uses dark blogs (behind the firewall) to gather and disseminate competitive intelligence material.


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Interview series:
at the FASTforward blog. Amongst them: John Hagel, David Weinberger, JP Rangaswami, Don Tapscott, and many more!

Corante Blog

Sunday, June 5th, 2005

As many reasons as there are bloggers

Posted by Suw Charman-Anderson

Mark Brady takes issue with an assertion made in this Sunday Times article that bloggers are like lemmings, all trying to find fame and fortune. Of course, it’s obvious that in fact there are as many reasons to blog as there are bloggers, and most bloggers couldn’t give a damn about ‘fame’ or ‘fortune’.

My beef with this is that the bloggers that “assume your [their] blog will be one of the tiny fraction that is brilliant” are not in fact the motives of the entire blogging population, or indeed a very large part of it. It’s a common attack pointed at bloggers. There are a lot of people blogging out there and not all of them are doing it for the same reason. One reason to blog is to reach friends and family without sending blanket emails to people. Another might be to keep a record of one’s life. Another might be to record notes and thoughts for a PhD, or other research project.

It’s an important point, and one that I keep seeing forgotten, over and over again, even by some long-time bloggers who should know better. Those of us in or heading for the spike are so very much in the minority, and we should not forget that. Most bloggers, the great vast majority of bloggers, simply don’t care about the power law, they don’t care about metablogging, they don’t care about stats. They just want to do what they do the way that they do it and that is, as far as I am concerned, wonderful.

Recently I’ve seen an increase in articles about blogging in the press, and most of them really don’t get it. I could fisk this Times piece so easily, but I just can’t be bothered. Reading it is like repeated poking myself in the eyes with a sharpened stick. I just want to scream ’stop thinking ‘broadcast’, you morons!’, but I know my voice will just get blown away in the wind of rank stupidity and cluelessness.

I need to find some constructive developments to blog about instead, otherwise my ‘blog fuckwittery’ category is just going to take over the blog, like Japanese Knotweed rampaging through the gardens of England, unstoppable and voracious.

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One Response to “As many reasons as there are bloggers”

  1. Lisa Williams Says:

    I notice that people tend to judge blogs on the same basis that they’d judge whatever media they’re talking about them in. Thus blogs are bad magazines, bad newspapers, bad books, bad tv.

    Except for one thing: blogs aren’t tv, magazines, newspapers, or books. The reporters aren’t really seeing; we’re obscured by a scrim of their ideas about their own workplace. Some of the biggest errors come from thinking that blogs are another form of mass medium, where success equals getting a big audience — so they look at blogs and say, God, look how stupid, all these people will never be able to succeed, they should just give up.

    I do notice that this goes in the other direction, too. Some time ago Nightline came to visit my blogging group and some bloggers were unhappy to see that only some people were credited by name in the broadcast. Now, if a blogger made a blog post and only linked to the “important” bloggers cited in his post, most bloggers would think, Wow, that’s crummy. But TV has different constraints — you have to leave someone’s name up there for quite some time for anybody to be able to read it. TV isn’t just a bad blog — it’s a different medium with its own constraints. I think bloggers also pound on newspapers and magazines to try to get them to have the same level of interactivity and openness that the most basic blog with a comments section has by default. This is a project whose aims I think I might agree with, but we probably can’t turn other media into blogs in a complete and satisfactory way.