Friday, June 24th, 2005
Supernova: John Clippinger, Social Physics
Classic notion of authority is to have the big leader, top down, etc.
Next generation web - small groups can organise and be as effective as large groups. Notion of authority is residue of middle ages. Seven levels of authority. Serf to King.
Adam Smith - two sides. Unless you have sense of empathy or sympathy and moral responsibility you can’t have the self-interest side either.
“These good acts give pleasure, but how it happens that they give us pleasure? Because nature hath implanted in our breasts a love of others, a sense of duty to them, a moral instinct. In short, which prompts us irresistibly to feel and succor their distresses.” — Thomas Jefferson, 1814
Humans are wired for trust:
Human brain evolved in part to read an dmanage complex social relationships. Behaviorual and neuro-economiosts found that people are not rational, maximising economic actors but risk trust to protect reputation and social norms. Economic “chioices” are not conscious - but a mid-brain function.
What is trust?
- evolutionary stable strategy tested through a variety of social species over millions of years of evolution.
- a pattern of neural pathways and dopamine circuits - embodied in the social emotions - mirror neurons.
- socially constructed and enforced ‘protocols’ that depend upon ‘honest signallying’, credible and equitable reputation accounting and outcomes, cheater-detection and enforcement.
Trust is more emotional than rational - you can’t make a distinction between rational thinking and emotional thinking.
Reputation and trust:
- Control through ‘reputation’ rather than ‘force’
- How someone is seen and rate by their social peers determines their standing and access
- Reputation scales faster and is less costly than force
- Emergent network roles and dynamic specialistaion
- Social identity an ’social exchange value’ social currency is tired to context and reputation.
Network leadership roles - eight different people work in a network - exemplar, gatekeeper, visionary, truth-teller, fixed, connector, enforcer, facilitator.
Effective networks work well if these people are placed and operate effective.
{diagram of ‘netwoork role-based sense-making inter-networks}
SocialPhysics Platform - multiple identities and contexts - ‘you have many selves / different ways in which you perform in different networks’.
“Higgins Open Source Trust framework”
1. Create a framework / API - an abstraction layer for identity and social networking services
2. Create a set of exemplary context ‘provider’ implementations (plug-ins)
3. Create an exemplary appl that demonstrates how to use the extensible network
4. Enable developers to leverage higgins in their applications…
[Higgins Project: http://www.eclipse.org/proposals/etf/main.html and http://www.eclipse.org/higgins/ ]
Policy conversations: identity metasystem initiative…
http://cis-berkman.editme.com
Provocative Takeaways:
- trust is biological encoded and supported by social emotions
- can have principled strategies for achieving high levels of trusted exchange
- identitiy is multiple, distributed, contextual, role-based and reputatioonal
- markets are a kind of social networks and depend upon the social emotions -trust - empathy - reciprocity - to function
- long tailed markets are aggregates of social contexts
- trust feeds on transparency
[from backchannel: http://www.identityblog.com/stories/2004/12/09/thelaws.html]
[http://www.google.com/search?q=trust+serotonin+oxytocin ]
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