Fruitful Seminars

Making Social Tools Ubiquitous

10 Sept 08

Social tools help improve business communications, increase collaboration and nurture innovation, but what do you do if people won’t use them? And how do you grow from a pilot to company-wide use?

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About The Authors

Suw Charman-Anderson

Suw Charman-Anderson

Suw Charman-Anderson is a social software consultant and writer who specialises in the use of blogs and wikis behind the firewall. With a background in journalism, publishing and web design, Suw is now one of the UK’s best known bloggers, frequently speaking at conferences and seminars.

She recently launched Kits and Mortar, a blog about planning a green, cat-friendly self-built home. Her personal blog is Chocolate and Vodka, and yes, she’s married to Kevin.

Email Suw

Kevin Anderson

Kevin Anderson

Kevin Anderson has been an online journalist since 1996, designing, editing and writing websites for both broadcast and print media. In 1998, he joined the BBC and became their first online journalist based outside of the UK, covering the US for its award winning news website. After coming to the UK in 2005, he developed a blogging strategy for BBC news, helped launch a programme on the BBC’s 5Live covering weblogs and podcasts and was on the team that launched the interactive radio programme World Have Your Say on the BBC World Service.

Kevin is now the Blogs Editor for The Guardian, where he is responsible for management, strategy and ‘leading by doing’ for Guardian Unlimited blogs.

E-mail Kevin.

Member of the Media 2.0 Workgroup
Dark Blogs Case Study

Case Study 01 - A European Pharmaceutical Group

Find out how a large pharma company uses dark blogs (behind the firewall) to gather and disseminate competitive intelligence material.


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All content © Kevin Anderson and/or Suw Charman

Interview series:
at the FASTforward blog. Amongst them: John Hagel, David Weinberger, JP Rangaswami, Don Tapscott, and many more!

Corante Blog

Wednesday, February 8th, 2006

FoWA: Ten reasons why you need to build an API - Shaun Inman

Posted by Suw Charman-Anderson

API facilitates requesting, manipulating and exchanging data. Successful API obscures the storage format of the requested data as well as the details of the retrieval process. Don’t want your API to break if you break your storage.

Everyone has an API these days. Who is using APIs? Well, who isn’t?

Websites, widgets, desktops apps, bloggers.

- Increase brand awareness

Lay people don’t care about APIs. But you’re empowering people to do something with your data. People like to talk about things that empower them, so if someone is using your API in a way that’s new, they’ll talk about it, build more buzz.

- Allows people to use their own data

Feel more comfy if you can pull your own data out and take it with you wherever you want.

- Build goodwill with developers

- A perfect excuse for a community

Pulls people together around a common feature central to your app.

- Solving programming problems with an API in mind can improve code quality

Less work, less revisions.

- Simplify internal reuse of data

Present your data in different ways.

- Allows others to extend the functionality of your application

Means people can do things that you weren’t going to do, or didn’t think of.

- Allows alternate input mechanisms

E.g. Ecto or MarsEdit for blogs.

- Unanticipated applications of your data

Sort of like the Grey Album, an unanticipated use of the White Album and the Black Album. Chicago real-time crime maps.

- Turn your program into a platform

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One Response to “FoWA: Ten reasons why you need to build an API - Shaun Inman”

  1. RanJa Says:

    I love your article on API. I agree with you one hundred percent. Indeed, an API lets people know about your application; so, this is why I am so interested in learning how to build my own. What do you think about google’s OpenSocial API for social network websites like myspace and Hi5? Google saw that Facebook is capturing the majority of Myspace members and set out to do something about it. Google said it wants to provide their API to all social network sites, which is a good thing. However, google’s own social network site (Orkut) gets first dibs with this API. Google said it will eventually make the API available to all social sites, but not so fast. Google is making sure that its own social site reaps as much benefit from its API before every single social site on the net gets a chance at the big pie. What do you think about this approach by Google?

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