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Making Social Tools Ubiquitous

10 Sept 08

Social tools help improve business communications, increase collaboration and nurture innovation, but what do you do if people won’t use them? And how do you grow from a pilot to company-wide use?

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About The Authors

Suw Charman-Anderson

Suw Charman-Anderson

Suw Charman-Anderson is a social software consultant and writer who specialises in the use of blogs and wikis behind the firewall. With a background in journalism, publishing and web design, Suw is now one of the UK’s best known bloggers, frequently speaking at conferences and seminars.

She recently launched Kits and Mortar, a blog about planning a green, cat-friendly self-built home. Her personal blog is Chocolate and Vodka, and yes, she’s married to Kevin.

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Kevin Anderson

Kevin Anderson

Kevin Anderson has been an online journalist since 1996, designing, editing and writing websites for both broadcast and print media. In 1998, he joined the BBC and became their first online journalist based outside of the UK, covering the US for its award winning news website. After coming to the UK in 2005, he developed a blogging strategy for BBC news, helped launch a programme on the BBC’s 5Live covering weblogs and podcasts and was on the team that launched the interactive radio programme World Have Your Say on the BBC World Service.

Kevin is now the Blogs Editor for The Guardian, where he is responsible for management, strategy and ‘leading by doing’ for Guardian Unlimited blogs.

E-mail Kevin.

Member of the Media 2.0 Workgroup
Dark Blogs Case Study

Case Study 01 - A European Pharmaceutical Group

Find out how a large pharma company uses dark blogs (behind the firewall) to gather and disseminate competitive intelligence material.


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All content © Kevin Anderson and/or Suw Charman

Interview series:
at the FASTforward blog. Amongst them: John Hagel, David Weinberger, JP Rangaswami, Don Tapscott, and many more!

Corante Blog

Wednesday, April 11th, 2007

Best…comment…ever

Posted by Kevin Anderson

As part of my day job, I was reading a post on Comment is Free by Jonathan Freedland about the proposed blogger code of conduct following the threats against Kathy Sierra.

One commenter responded with some force and more than a little eloquence:

Must have been so nice to be a journalist or commentator in the old days. Just lock what you say in print and damn the masses. Times have changed. You can lock the doors, but then there’ll just be you.

Brilliant. Certainly there are risks to opening up and engaging, but this comment succinctly highlights the risks of doing nothing.

And just to be clear, this isn’t me having a go at a colleague on my own blog. I’d do Jonathan the professional courtesy of responding on Comment is Free, either in the comments or most likely in a proper post. This is just one of those brilliant comments that sums up some of the changes in media these days. It’s as if, suddenly journalists have been transported into the kitchens and lounges of our readers and viewers as they scream at the paper and swear at the telly.

There are some great comments on that post highlighting the range of opinion about blogging and freedom of speech online. If you’re running or considering running a site like Comment is Free, it’s well worth the effort to read.

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3 Responses to “Best…comment…ever”

  1. Jeffrey Says:

    Sorry — this guy could not be more wrong. It’s never been safe to be a journalist. Journalists are imprisoned, assaulted and killed around the world every year.

    I say this as a former journalist who was physically threatened (in person, in the newspaper office) and denounced (by a professor in a class in which I was enrolled) for things I wrote.

  2. Suw Says:

    Jeffrey, I don’t think this is about physical safety - some journalists run real risks just to do their jobs, and I know Kevin has been on a hostile environments course lest he be sent to dangerous places where his life might be put at risk. Indeed, Kevin and I both share a friend who lost his foot, and a colleague, in Iraq.

    This is about journalists who write from the safety of their own homes, and who lock themselves up in their ivory towers, treating their audience with disdain. I think one of the most distasteful aspects of British journalism (at least) is the way that columnists talk down to their readers, patronising them and telling them how to think and what to do. It’s this that the commenter is reacting to.

  3. SideShow Surfer Says:

    There are laws to protect the freedom of the press’s speech, but none that are worth anything to protect the people from the press.

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