Fruitful Seminars

Making Social Tools Ubiquitous

10 Sept 08

Social tools help improve business communications, increase collaboration and nurture innovation, but what do you do if people won’t use them? And how do you grow from a pilot to company-wide use?

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About The Authors

Suw Charman-Anderson

Suw Charman-Anderson

Suw Charman-Anderson is a social software consultant and writer who specialises in the use of blogs and wikis behind the firewall. With a background in journalism, publishing and web design, Suw is now one of the UK’s best known bloggers, frequently speaking at conferences and seminars.

She recently launched Kits and Mortar, a blog about planning a green, cat-friendly self-built home. Her personal blog is Chocolate and Vodka, and yes, she’s married to Kevin.

Email Suw

Kevin Anderson

Kevin Anderson

Kevin Anderson has been an online journalist since 1996, designing, editing and writing websites for both broadcast and print media. In 1998, he joined the BBC and became their first online journalist based outside of the UK, covering the US for its award winning news website. After coming to the UK in 2005, he developed a blogging strategy for BBC news, helped launch a programme on the BBC’s 5Live covering weblogs and podcasts and was on the team that launched the interactive radio programme World Have Your Say on the BBC World Service.

Kevin is now the Blogs Editor for The Guardian, where he is responsible for management, strategy and ‘leading by doing’ for Guardian Unlimited blogs.

E-mail Kevin.

Member of the Media 2.0 Workgroup
Dark Blogs Case Study

Case Study 01 - A European Pharmaceutical Group

Find out how a large pharma company uses dark blogs (behind the firewall) to gather and disseminate competitive intelligence material.


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All content © Kevin Anderson and/or Suw Charman

Interview series:
at the FASTforward blog. Amongst them: John Hagel, David Weinberger, JP Rangaswami, Don Tapscott, and many more!

Corante Blog

Tuesday, June 19th, 2007

Enterprise 2.0: Jeffrey Stamps and Jessica Lipnack - Collaborating in the Transparent Enterprise

Posted by Suw Charman-Anderson

Talking about networks in many ways. Focusing on the people side of this. Not going to talk so much about tech or wikis or blogs, going to focus on networks as a concept that’s useful personally and in business.

People have always formed networks. Wrote a book about networks in 1979, published in ‘82, wondering what happened to the issues from the 60s. Sent letters to ask for names, then sent letters to those people. Ended up with 50,000 people - all by snailmail - interesting in networks.

Web caused explosion of networking - much more is now possible. It’s people that make organisations what they are. The network is us.

Now talking about Zoetrope.com, the writers’ community started by Francis Ford Coppola. [I'm a member of Zoetrope, btw.]. Asked what ‘network’ is in different languages and it turns out that in many of them, it’s still ‘network’. All these networks we have are the same thing, just different manifestations.

Four networks in enterprise
- organisational network
- working networks
- knowledge networks
- social networks

Need to be careful about privacy, as without it network is damaged. Yet a lot of useful information can be gathered.

If things are going badly? Is the purpose clear? Do you know who is doing what? Who is linked to who? People, purpose, links.

Technology is not enough, it’s really about the people. Can take this simple model and do a lot with it.

Principles provide consistency when working in online spaces. Realtime techs attempt to replicate face-to-face experiences and will always fall short. Asynchronous techs are the more important ones, which change the way that things work.

Online spaces much have a place for people, links, purposes. Must learn to do this in a consistent way.

Virtual teams great, but teams can become very insular and lose sight of the larger organisation we’re part of. Good on focus, but losing context.

We all need to be connected.

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One Response to “Enterprise 2.0: Jeffrey Stamps and Jessica Lipnack - Collaborating in the Transparent Enterprise”

  1. jessica lipnack Says:

    Nice summary, Suw. Thanks so much for doing this. Will point ppl here.

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