Fruitful Seminars

Making Social Tools Ubiquitous

10 Sept 08

Social tools help improve business communications, increase collaboration and nurture innovation, but what do you do if people won’t use them? And how do you grow from a pilot to company-wide use?

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About The Authors

Suw Charman-Anderson

Suw Charman-Anderson

Suw Charman-Anderson is a social software consultant and writer who specialises in the use of blogs and wikis behind the firewall. With a background in journalism, publishing and web design, Suw is now one of the UK’s best known bloggers, frequently speaking at conferences and seminars.

She recently launched Kits and Mortar, a blog about planning a green, cat-friendly self-built home. Her personal blog is Chocolate and Vodka, and yes, she’s married to Kevin.

Email Suw

Kevin Anderson

Kevin Anderson

Kevin Anderson has been an online journalist since 1996, designing, editing and writing websites for both broadcast and print media. In 1998, he joined the BBC and became their first online journalist based outside of the UK, covering the US for its award winning news website. After coming to the UK in 2005, he developed a blogging strategy for BBC news, helped launch a programme on the BBC’s 5Live covering weblogs and podcasts and was on the team that launched the interactive radio programme World Have Your Say on the BBC World Service.

Kevin is now the Blogs Editor for The Guardian, where he is responsible for management, strategy and ‘leading by doing’ for Guardian Unlimited blogs.

E-mail Kevin.

Member of the Media 2.0 Workgroup
Dark Blogs Case Study

Case Study 01 - A European Pharmaceutical Group

Find out how a large pharma company uses dark blogs (behind the firewall) to gather and disseminate competitive intelligence material.


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All content © Kevin Anderson and/or Suw Charman

Interview series:
at the FASTforward blog. Amongst them: John Hagel, David Weinberger, JP Rangaswami, Don Tapscott, and many more!

Corante Blog

Thursday, October 25th, 2007

Creative Business in the Digital Era

Posted by Suw Charman-Anderson

I’m really excited to be able to announce a new project that I’m working on with the Open Rights Group, in partnership with 01Zero-One and funded by the London Development Agency. Creative Business in the Digital Era is a research project examining the different ways in which artists and businesses are innovating around open intellectual property.

Increasingly, we are seeing publishers releasing books simultaneously under Creative Commons license and in print. Authors such as Cory Doctorow and Lawrence Lessig, who blazed this particular trail, are now being followed by many other people willing to experiment.

But it’s not just authors and publishers who are innovating around open IP. Musicians are also seeing the value of getting their music in front of their fans immediately upon release. Record labels such as Magnatune been letting fans download music for free for a long time, but now it’s spreading to the mainstream: Radiohead are giving away their album In Rainbows, and letting the fans decide how much to pay, if anything.

And software companies are also realising just how powerful it is for them to release data via an API, Google Maps being an excellent example of how giving away data enables third-party applications to be developed, with commercial operations licensing the data and non-commercial mash-ups using it for free.

I must admit I’m very excited by this project. So often we talk about how Creative Commons licensing can help businesses and artists alike to flourish, but it’s sometimes difficult to come up with good solid examples. This project is focused on finding and documenting examples of real world innovation, and will culminate in a day-long course and two evening courses to be held in March 2008. In the finest collaborative tradition, we’re doing all the work out in the open so anyone can join up on the wiki and contribute. We really need the help too: the timescale for getting this done is alarmingly short as we need to have all of the material written by February 2008. If you want to help please just jump in!

If you want to keep abreast of what we are doing then there we have a blog and a Twitter stream. And if you see any articles that you think might be relevant, please tag them with ‘org-cbde’ in Del.icio.us.

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