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About this Author
Suw Charman-Anderson

Suw Charman-Anderson is a social software consultant and writer who specialises in the use of blogs and wikis behind the firewall. With a background in journalism, publishing and web design, Suw is now one of the UK's best known bloggers, frequently speaking at conferences and seminars.

She recently launched Kits and Mortar, a blog about planning a green, cat-friendly self-built home.

Suw is also founder and board member of the Open Rights Group, a digital rights advocacy group which aims to raise awareness of digital rights issues, to campaign against bad legislation in Britain and the EU, and to support grass roots activism.

Her personal blog is Chocolate and Vodka, and yes, she's married to Kevin.

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Kevin Anderson

Kevin Anderson has been an online journalist since 1996, designing, editing and writing websites for both broadcast and print media. In 1998, he joined the BBC and became their first online journalist based outside of the UK, covering the US for its award winning news website. After coming to the UK in 2005, he developed a blogging strategy for BBC news, helped launch a programme on the BBC's 5Live covering weblogs and podcasts and was on the team that launched the interactive radio programme World Have Your Say on the BBC World Service.

Kevin is now the Blogs Editor for The Guardian, where he is responsible for management, strategy and 'leading by doing' for Guardian Unlimited blogs.

E-mail Kevin.

Member of the Media 2.0 Workgroup
Dark Blogs Case Study
Case Study 01 - A European Pharmaceutical Group
Find out how a large pharma company uses dark blogs (behind the firewall) to gather and disseminate competitive intelligence material.
Also take a shufti at:
All content (c) Kevin Anderson and/or Suw Charman
Don't Miss The DrugSafetyHub, a new blog on counterfeit drugs and the evolution of the pharma industry

Strange Attractor

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March 20, 2008

Going Solo

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Posted by Suw Charman

Being a freelance consultant isn't the easiest thing in the world to do. It's not necessarily the consulting itself that's difficult, it's all the stuff that goes along with it - finding leads, closing deals, deciding prices, dealing with recalcitrant clients.

I've been a freelance of one stripe or another for ten years now. I started off as a freelance music journalist writing for the Melody Maker, a career move that lasted not even two years. I was rubbish at getting work, had no real confidence in my own abilities, and was intimidated by many of the editors and PR types I had to butter up to get a commission. (Oddly, I was rarely, if ever, intimidated by the bands I worked with. They were mostly lovely.)

Equally, I struggled awfully as a web designer, lucking out with a good contract just nine months before the dot.com crash, and then spending the next nine months searching for a new contract, along with every other out-of-work web person around at the time.

It's only since I moved into blog consulting - a scary four years ago - that I really found my peer group and learnt how to do all those things that need to be done to make any consultancy a success. And it's been my peers that have helped keep me sane, provided me with a way to sanity check my ideas, and give me really vital feedback on whether or not I was barking up the wrong tree.

There are books out there to help with this sort of thing, but most of them are rubbish, and those that aren't can only ever give you a fraction of what you need, because most of what you need is moral support from another human being who's going through or been through the same thing that you are. But if you're working for yourself, you tend to focus all your energies on your massive to do list, you stop going out because you're both busy and broke, and you end up isolated and maybe just a little bit mad.

Luckily, there's help. My friend and colleague Stephanie Booth is organising a conference for freelances called Going Solo. I'm both helping advise and speaking at the event, and I would highly recommend that anyone interested in being a freelance attend, along with anyone who actually is now their own boss, no matter how well established you are.

Going Solo is going to be held in Lausanne, on the shores of Lake Geneva in Switzerland, on 16th May 2008, The early bird tickets are available until the end of March at 400 CHF (Swiss Francs, which is about £196 at today's exchange rates), going up to 600 CHF (~£294) in April.

So far, speakers include:

And topics include:
  • skills a freelancer needs (doing the work, marketing and networking, contracts and cash flow)
  • fixing prices, closing deals, negotiating contracts (the hardcore businessy stuff)
  • what kind of work freelancers in the 2.0 world do (some jobs are more suitable for soloists than others)
  • marketing and taking care of one’s social capital (blogging… and being a good online citizen)
  • tools of the trade (what software/tools/methods can assist you as a freelancer?)
  • co-working and staying in touch with “colleagues” (compensating for "working alone" - we remain social animals)
  • challenges in making a passion into a job, dealing with the blurring of the life/work distinction
  • international clients, travel, different laws and tax rules, accounting
  • soloist or small business?
  • adapting to different kinds of clients (in particular, how do you deal with big corporations that you approach or who have approached you)
  • is there a market for what I'm doing?
I wish that there had been something like this around ten years ago. I really could have done with not just the information, but also just the knowledge that I wasn't the only one grappling with this stuff. I still have things to learn - a good consultant never stops learning - and I know I'm going to get a huge amount out of going.

Comments (1) + TrackBacks (0) | Category: Conferences


COMMENTS

1. Jim Turner on March 20, 2008 8:30 PM writes...

Thanks for alerting me to this. I too have been blog consulting now nearly four years and will be presenting about making a living as a blogger at www.webvisionsevent.com in Portland. It has been a rough ride as well establishing the job and then putting a price to it and then having people drink the koolaide. Good luck with the conference.

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