Fruitful Seminars

Making Social Tools Ubiquitous

10 Sept 08

Social tools help improve business communications, increase collaboration and nurture innovation, but what do you do if people won’t use them? And how do you grow from a pilot to company-wide use?

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About The Authors

Suw Charman-Anderson

Suw Charman-Anderson

Suw Charman-Anderson is a social software consultant and writer who specialises in the use of blogs and wikis behind the firewall. With a background in journalism, publishing and web design, Suw is now one of the UK’s best known bloggers, frequently speaking at conferences and seminars.

She recently launched Kits and Mortar, a blog about planning a green, cat-friendly self-built home. Her personal blog is Chocolate and Vodka, and yes, she’s married to Kevin.

Email Suw

Kevin Anderson

Kevin Anderson

Kevin Anderson has been an online journalist since 1996, designing, editing and writing websites for both broadcast and print media. In 1998, he joined the BBC and became their first online journalist based outside of the UK, covering the US for its award winning news website. After coming to the UK in 2005, he developed a blogging strategy for BBC news, helped launch a programme on the BBC’s 5Live covering weblogs and podcasts and was on the team that launched the interactive radio programme World Have Your Say on the BBC World Service.

Kevin is now the Blogs Editor for The Guardian, where he is responsible for management, strategy and ‘leading by doing’ for Guardian Unlimited blogs.

E-mail Kevin.

Member of the Media 2.0 Workgroup
Dark Blogs Case Study

Case Study 01 - A European Pharmaceutical Group

Find out how a large pharma company uses dark blogs (behind the firewall) to gather and disseminate competitive intelligence material.


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All content © Kevin Anderson and/or Suw Charman

Interview series:
at the FASTforward blog. Amongst them: John Hagel, David Weinberger, JP Rangaswami, Don Tapscott, and many more!

Corante Blog

Saturday, July 26th, 2008

‘Brick walls let you show your dedication’

Posted by Kevin Anderson

I thought I had shown this video to Suw. The link is probably in her inbox, but she hadn’t seen it. And I hadn’t watched it the whole way through. But when I saw the story that Carnegie Mellon Professor Randy Pausch had died from cancer, we sat down and watched it together. What a loss in so many ways, but his ‘Last Lecture’ is such a gift from a talented and dedicated teacher, husband and father. It’s an hour and 16 minutes long, but it’s worth every minute.

I took two things away from the video. One, I’m even more dedicated to enjoy every minute that I have with friends, family and with Suw. Condolences to Randy’s wife, children, friends and colleagues.

Two, Randy said several times that brick walls give you the opportunity to show how much you want something. Sometimes in my work as a journalist, I feel frustrated as I push against brick walls. The simple equation for calculating work is:

Work = force x distance

Sometimes, when you’re pushing against the brick walls, the equation looks like this:

Frustration = force x resistance

And sometimes it seems that frustration reaches an infinite level because the resistance increases in direct proportion to the amount of force applied. But throughout Randy’s talk, he kept coming back to the ‘head fake’, the Jedi mind to help you achieve your goals. For example, his team has worked on a programme called Alice that will ‘trick’ students into learning computer programming. They will learn programming through telling a story. I am hoping to download it myself, and Suw is planning on showing it to our niece. It sounds like a truly great professional legacy that he is leaving.

Thanks Randy for reminding me to focus on my dreams and dedication and not the obstacles. I’m taking stock of my dreams and thinking new ‘head fakes’ for the dreams that I am working on now. Bis vivit qui bene vivit

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