Suw Charman-Anderson is a social software consultant and writer who specialises in the use of blogs and wikis behind the firewall. With a background in journalism, publishing and web design, Suw is now one of the UK’s best known bloggers, frequently speaking at conferences and seminars.
Her personal blog is Chocolate and Vodka, and yes, she’s married to Kevin.
Kevin Anderson is a freelance journalist and digital strategist with more than a decade of experience with the BBC and the Guardian. He has been a digital journalist since 1996 with experience in radio, television, print and the web. As a journalist, he uses blogs, social networks, Web 2.0 tools and mobile technology to break news, to engage with audiences and tell the story behind the headlines in multiple media and on multiple platforms.
From 2009-2010, he was the digital research editor at The Guardian where he focused on evaluating and adapting digital innovations to support The Guardian’s world-class journalism. He joined The Guardian in September 2006 as their first blogs editor after 8 years with the BBC working across the web, television and radio. He joined the BBC in 1998 to become their first online journalist outside of the UK, working as the Washington correspondent for BBCNews.com.
And, yes, he’s married to Suw.
Case Study 01 - A European Pharmaceutical Group
Find out how a large pharma company uses dark blogs (behind the firewall) to gather and disseminate competitive intelligence material.
All content © Kevin Anderson and/or Suw Charman
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Very interesting set of slides from Dana VanDen Heuvel’s presentation, Building On-line Brand Communities: Strategies and Implications. One only ever gets half the story from slides - pity there’s not an mpeg to go with them.
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Business Weblogs Are Double-Edged: Michael Gartenberg writes sensibly about external business blogs on Computerworld, although I still get the urge to cry “But marketing blogs aren’t the sum total of business blogging!”.